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Authors, Build Your Income Stream

Writing and publishing your book is the easy part. The hard work begins when you build your income stream through promotion and sales. That’s also where you spend and earn your dollars and you establish your reputation. Embrace the Income Stream Process So embrace the process. Have fun with it. You have more ways to market and move books than you will ever have time to implement and more ways to measure success than just book sales. I travelled to conferences all over the country to speak with like-minded souls, students, long-time friends, and potential readers about my adventures in the Vietnam-era antiwar movement thanks to my four-volume Voices from the Underground Series about the independent, antiwar underground press. Sometimes I was paid for speaking. At others, I spoke for […]

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Authors, Grab Your Share of the Growing Audiobook Market

You’ve created print and electronic versions of your book. Congratulations. But why stop now and miss out on the $2.5 billion audiobook market? “There is a growing perceived or actual ‘scarcity’ of time people feel they can spend sitting and reading,” says David Wolf, founder of audiobook production company Audivita Studios, “which presents an opportunity for authors across the spectrum.” Including you. So, let your fans listen to your book while they’re running errands in the car, walking their dog in the park, riding the stationary bike at the gym, and drifting off to sleep. Finding Your Voice (or Someone Else’s) First, Wolf says, you’ve got to find the narrator, who may or may not be you, “based on the capacity of the author to actually perform the reading, which […]

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Coding Files and Uploading Them

Coding files for your book so you can upload them to their respective platforms may be a task you farm out. It has to be done but you don’t have to do it. Coding Files Starts with Smashwords I start with Smashwords when coding files for my ebooks. I like Smashwords. Founder Mark Coker is a writer who has created a writer-friendly platform to distribute ebooks. He regularly posts blogs and offers website promotions to help Smashwords authors sell more ebooks. His free ebook, The Smashwords Book Marketing Guide, suggests more ways to promote books than I will ever absorb. I also like that he pays royalties monthly even if the amount owed is as low as a penny. Let me put that into perspective. Traditional publishers often  withhold royalties […]

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Manuscript Submission — Because Your Book Doesn’t Publish Itself

You finished your book manuscript. Congratulations. What a major accomplishment! But only your best friends and your advanced reviewers will read your unpublished manuscript. How do you handle manuscript submission? It depends. Will you publish through a traditional publisher or independently? First Contact with Traditional Publishing World When you first approach a traditional publisher, it won’t be with a complete manuscript. Every publisher will have its own submission criteria, which you can read off their website. Most will involve some variation of a table of contents, an overview of the complete book,  two or three sample chapters, all sent as Microsoft Word doc file attachments, and a cover letter of one or two pages that explains what the book is about, why you are qualified to write it, and how […]

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Own Your Own ISBN and Barcode

The ISBN, or International Standard Book Number, is the number that identifies your book or audiobook from among all the others. Libraries order books by ISBN. So do grocery stores and bookstores, which get discounts so they can resell them and make a profit for their service. Some platforms, including Kindle Direct Publishing, offer free ISBNs as a convenience. Remember that not all conveniences are free. ISBNs are assigned by publisher. When you allow your platform to assign their own ISBN, you are in effect allowing your book to appear in Books in Print as if they are the publisher, not you. Kindle Direct Publishing now offers a slight nuance. As their customer service representative told me, “We will register your book’s imprint name as ‘Independently published’ with Bowker (the […]

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