53 posts

Get Free Publicity with Your Own Press Release

This entry is an ode to the press release, your key to free publicity. Some call it a media release to include video and other digital media; others call it a news release. For most journalists and PR experts, “press release” is the search term of choice. So Many Opportunities for Free Publicity Press releases tell your story in your words, emphasize the points you want to share publicly, introduce your voice through colorful personal quotes, show off favorite testimonial quotes, provide the metadata to sell your book, instruct readers to take your desired action, and include your contact information so editors can get back to you for an interview. They live forever in the e-world when you post them on your website. Be sure to use any keywords that […]

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Stress Release: An Exercise for Writers

Launch day is approaching for your book. You have news to share. You want to tell your story to everyone in your words and your voice, with your spin. You feel the need for stress release. I’ve Been There I’ve been there. It’s easy. Here’s what you do: Touch the fingertips and heels of your open hands together, fingers spread, elbows extending outward. Flatten your hands and press them into each other until you feel the warm blood flowing to your shoulders. Now release the pressure, fingertips and heels still touching. Press again. And release. Press. Release. Press release. Press release Feel the Stress Release Ahh, feel the stress release as the brain congestion caused by withholding news about your book finds focus in your next press release. In my […]

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Inside a Book Launch with Cathy Fyock and Lois Creamer

What does a good book launch campaign look like? What does it take to have a good first month?  Co-Speaker Authors and book marketing experts Cathy Fyock and Lois Creamer had just come to the end of their first month with their new book when I asked them these questions. Do Both and Be Good at Each The premise of The Speaker Author: Sell More Books and Book More Speeches, which came out in 2019, states that authors sell more books if they are speakers and speakers get paid better if they are authors. The book suggests so many possible ways to sell more books, you will never do them all. Their message? Just do a lot of them, do them repeatedly, be creative, and have fun. Their book launch […]

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Kristi Lynn Davis Shows New Authors Can Reach Bestseller Status

You’re not a professional marketer, like David Newman and Jeffrey Hayzlett. You’re a first-time author. Does being on the bestseller charts seem out of reach for you? It didn’t for Kristi Lynn Davis. Kristi Lynn Davis Not Intimidated Davis is an entertainer, author, and transformation coach whose first book, Long Legs and Tall Tales: A Showgirl’s Wacky, Sexy Journey to the Playboy Mansion and the Radio City Rockettes, made it, on the Amazon Bestseller list on launch day, to: #3 as a Kindle ebook in the category of Arts & Photography: Theater: Broadway & Musicals #8 in Books: Biographies & Memoirs: Arts & Literature: Theatre #11 in Books: Arts & Photography: Performing Arts: Theatre: Broadway & Musicals The Art of Choosing Your Categories “Which leads me to another important point,” […]

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Jeffrey Hayzlett Leverages His Content on Way to Bestseller Status

Jeffrey Hayzlett sold thousands of books during a six-month-long pre-launch kickoff campaign for his book, Running the Gauntlet. On Launch Day, the book was already a bestseller. Leverage Your Content He did it by leveraging the content from his book to generate constant copy with reduced effort. Like Jeffrey Hayzlett, you can do it, too. You “leverage content” that you’ve already created for one platform when you “repurpose” it to use for another platform. This is why authors are encouraged to hang onto their copyright. According to Hayzlett, a member of the National Speakers Association Hall of Fame, “Typically, you have about two weeks to promote the book. After that period, even your mother is sick of hearing about it. What I try to do is extend it past that […]

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