You’re not a professional marketer, like David Newman and Jeffrey Hayzlett. You’re a first-time author. Does being on the bestseller charts seem out of reach for you? It didn’t for Kristi Lynn Davis. Kristi Lynn Davis Not Intimidated Davis is an entertainer, author, and transformation coach whose first book, Long Legs and Tall Tales: A Showgirl’s Wacky, Sexy Journey to the Playboy Mansion and the Radio City Rockettes, made it, on the Amazon Bestseller list on launch day, to: #3 as a Kindle ebook in the category of Arts & Photography: Theater: Broadway & Musicals #8 in Books: Biographies & Memoirs: Arts & Literature: Theatre #11 in Books: Arts & Photography: Performing Arts: Theatre: Broadway & Musicals The Art of Choosing Your Categories “Which leads me to another important point,” […]
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Jeffrey Hayzlett sold thousands of books during a six-month-long pre-launch kickoff campaign for his book, Running the Gauntlet. On Launch Day, the book was already a bestseller. Leverage Your Content He did it by leveraging the content from his book to generate constant copy with reduced effort. Like Jeffrey Hayzlett, you can do it, too. You “leverage content” that you’ve already created for one platform when you “repurpose” it to use for another platform. This is why authors are encouraged to hang onto their copyright. According to Hayzlett, a member of the National Speakers Association Hall of Fame, “Typically, you have about two weeks to promote the book. After that period, even your mother is sick of hearing about it. What I try to do is extend it past that […]
Do you think being able to claim bestseller status for your book would boost sales and increase your credibility as an expert in your field? It didn’t hurt marketing expert, author, and speaker David Newman. 39 Straight Months For 39 straight months after its release in 2013, David Newman rode the crest of bestseller status with his nonfiction business book, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. During the launch period alone, his book was, according to Amazon.com rankings: • #1 Bestseller in Marketing for Small Business • #2 Bestseller in Marketing • #2 Bestseller in Entrepreneurship • #1 in “Hot New Releases” in Marketing • #2 in “Hot New Releases” in Marketing & Sales • #2 Bestseller in Marketing (Paid Kindle […]
Before you get too wrapped up in writing your next book, get focused. It starts with a business plan. “The most common mistake I see,” says bestselling author David Dye, president of Let’s Grow Leaders, “is that authors start writing without a plan. If you’re writing to explore your thoughts, that’s good. If you’re writing to sell your work, you want to think through your ideal buyer and reader.” “Know Your Jennifer” How do you do that? “Know your Jennifer.” “The idea behind “Know your Jennifer” is that you pick a specific person who embodies your ideal reader and then write to them. Create a list of their goals and their problems. Use these key desires to construct your outline.” Then build your platform and your marketing plan. Identify your […]
Writing and publishing your book is the easy part. The hard work begins when you build your income stream through promotion and sales. That’s also where you spend and earn your dollars and you establish your reputation. Embrace the Income Stream Process So embrace the process. Have fun with it. You have more ways to market and move books than you will ever have time to implement and more ways to measure success than just book sales. I travelled to conferences all over the country to speak with like-minded souls, students, long-time friends, and potential readers about my adventures in the Vietnam-era antiwar movement thanks to my four-volume Voices from the Underground Series about the independent, antiwar underground press. Sometimes I was paid for speaking. At others, I spoke for […]