The hardest part about writing a press release is formatting it. Never have that fear again. Here are the sections to include in your press release. For Immediate Release At the top left corner of the page, type in ALL CAPS: FOR IMMEDIATE RELEASE Headline Skip one space; then write the headline, in bold type, centered on the line. A good headline should capture the main idea of the entire press release in one catchy phrase that includes an action verb but excludes “a,” “the,” and, often, forms of “to be,” The headline should include the most important keywords from your press release. Some press release guides say only the first word and proper nouns should be uppercased but I uppercase all main words — meaning not articles or prepositions. […]
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This entry is an ode to the press release, your key to free publicity. Some call it a media release to include video and other digital media; others call it a news release. For most journalists and PR experts, “press release” is the search term of choice. So Many Opportunities for Free Publicity Press releases tell your story in your words, emphasize the points you want to share publicly, introduce your voice through colorful personal quotes, show off favorite testimonial quotes, provide the metadata to sell your book, instruct readers to take your desired action, and include your contact information so editors can get back to you for an interview. They live forever in the e-world when you post them on your website. Be sure to use any keywords that […]
Launch day is approaching for your book. You have news to share. You want to tell your story to everyone in your words and your voice, with your spin. You feel the need for stress release. I’ve Been There I’ve been there. It’s easy. Here’s what you do: Touch the fingertips and heels of your open hands together, fingers spread, elbows extending outward. Flatten your hands and press them into each other until you feel the warm blood flowing to your shoulders. Now release the pressure, fingertips and heels still touching. Press again. And release. Press. Release. Press release. Press release Feel the Stress Release Ahh, feel the stress release as the brain congestion caused by withholding news about your book finds focus in your next press release. In my […]
Ann Arbor, Michigan, January 9, 2022 – Is your mind swirling with memories of trauma past, pressures of obligations present, or fears of failure future? Are you unsure what you want to be when you grow up or how to fulfill the last years of your life? Azenphony Press is pleased to announce Ken Wachsberger’s upcoming virtual workshop, “What’s Your I-Factor?: Writing for Self-Discovery and Healing.” Date: Wednesday January 19, 2022 Time: 10 a.m. to noon Location: Your laptop The workshop is sponsored by University of Michigan’s Osher Lifelong Learning Institute (OLLI). It is open to members only (but membership is only $25 a year and you become eligible for their other programs). Register here. The workshop will offer intimate stories, valuable writing tips, participant discussion, and time to write. Participants […]
What does a good book launch campaign look like? What does it take to have a good first month? Co-Speaker Authors and book marketing experts Cathy Fyock and Lois Creamer had just come to the end of their first month with their new book when I asked them these questions. Do Both and Be Good at Each The premise of The Speaker Author: Sell More Books and Book More Speeches, which came out in 2019, states that authors sell more books if they are speakers and speakers get paid better if they are authors. The book suggests so many possible ways to sell more books, you will never do them all. Their message? Just do a lot of them, do them repeatedly, be creative, and have fun. Their book launch […]