Daily Archives: February 21, 2022

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Book Promotion: Publishing’s Worst-Kept Secret

Are you publishing your book through an academic press? If so, let’s talk about book promotion. Worst-Kept Secret in the Industry Not every academic press publisher will tell you directly but they’re all thinking it. It’s known as the worst-kept secret in the industry: Don’t count on us to promote your book beyond listing it in the current catalog and sending out a few press releases and review copies. The traditional publishing contract is adversarial. It pits publisher against author in a win-lose arena, or just treats the author as nonexistent. It offers little in the way of promotional help. But it doesn’t have to be that way What They Should Do In negotiations, you have a right to expect a minimum promotional effort. For instance, although they probably won’t […]

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