Daily Archives: January 3, 2022

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Inside a Book Launch with Cathy Fyock and Lois Creamer

What does a good book launch campaign look like? What does it take to have a good first month?  Co-Speaker Authors and book marketing experts Cathy Fyock and Lois Creamer had just come to the end of their first month with their new book when I asked them these questions. Do Both and Be Good at Each The premise of The Speaker Author: Sell More Books and Book More Speeches, which came out in 2019, states that authors sell more books if they are speakers and speakers get paid better if they are authors. The book suggests so many possible ways to sell more books, you will never do them all. Their message? Just do a lot of them, do them repeatedly, be creative, and have fun. Their book launch […]

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