Jeffrey Hayzlett sold thousands of books during a six-month-long pre-launch kickoff campaign for his book, Running the Gauntlet. On Launch Day, the book was already a bestseller. Leverage Your Content He did it by leveraging the content from his book to generate constant copy with reduced effort. Like Jeffrey Hayzlett, you can do it, too. You “leverage content” that you’ve already created for one platform when you “repurpose” it to use for another platform. This is why authors are encouraged to hang onto their copyright. According to Hayzlett, a member of the National Speakers Association Hall of Fame, “Typically, you have about two weeks to promote the book. After that period, even your mother is sick of hearing about it. What I try to do is extend it past that […]
Daily Archives: December 20, 2021
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