Daily Archives: December 6, 2021

Before you get too wrapped up in writing your next book, get focused. It starts with a business plan. “The most common mistake I see,” says bestselling author David Dye, president of Let’s Grow Leaders, “is that authors start writing without a plan. If you’re writing to explore your thoughts, that’s good. If you’re writing to sell your work, you want to think through your ideal buyer and reader.” “Know Your Jennifer” How do you do that? “Know your Jennifer.” “The idea behind “Know your Jennifer” is that you pick a specific person who embodies your ideal reader and then write to them. Create a list of their goals and their problems. Use these key desires to construct your outline.” Then build your platform and your marketing plan. Identify your […]